• environmental issue

TENCEL(TM) and RCGD Global bring eco-couture to the spotlight at the US and UK premieres of “AVATAR: The Way of Water”

PRNewswire December 14, 2022

LENZING, Austria, Dec. 14, 2022 /PRNewswire/ — TENCELÔäó joined forces with RCGD Global once again to spotlight eco-couture on the red carpet of the “AVATAR: The Way of Water” premiere. Dressed in bespoke outfits and carrying items made from TENCELÔäó branded fibers and TENCELÔäó LUXE filament yarn, Zoe Salda├▒a, Henry Cavill, Suzy Amis Cameron and James Cameron represented RCGD Global on the red carpet, following the organization’s newly launched sustainable style guide.

“TENCELÔäó has a long-standing partnership with RCGD Global to promote eco-couture at the Oscars. We are proud to extend the collaboration to other red carpets and further promote the adoption of sustainable materials in luxury fashion and beyond. Red carpet events not only reach a wider audience, they are also great platforms to demonstrate that fashion can be sustainable. Through leading by example, we can propel the fashion and textile industry towards a more sustainable and circular future,” said Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG.

‘We are once again delighted to collaborate with TENCELÔäó´©Å on another momentous occasion for RCGD Global. Avatar II is a film close to our hearts and one with such an important sustainable message. For our first ever red-carpet moment beyond the Oscars, we wanted to shine a light on fabric innovations and showcase eco-conscious fashion in a way the mirrored the films core theme,” said Samata Pattinson, CEO at RCGD Global.

In Los Angeles, leading actress Zoe Salda├▒a supported the initiative by carrying a Tyler Ellis clutch bag lined with a fabric made of biodegradable TENCELÔäó fibers. The bag’s lining was in a shade of blue that plays homage to Avatar. At the same event, British actor Henry Cavill wore a double-breasted coat with peak lapel and straight pockets, created by Huntsman┬áusing TENCELÔäó branded lyocell fibers.

Earlier in London, James Cameron wore a timeless Huntsman┬átuxedo, while Suzy Amis Cameron stunned in an eco-responsible custom-made Vivienne Westwood┬ágown. Both outfits are made from luxurious fabrics that featured TENCELÔäó Lyocell fibers.

RCGD Global and TENCELÔäó continue their partnership to showcase occasionwear made of botanic materials or recycled materials to drive circularity. To qualify as an RCGD Global eco-conscious garment, each piece must be made from organic, recycled or repurposed materials. Derived from sustainably sourced wood, TENCELÔäó fibers and TENCELÔäó LUXE filament are biodegradable and compostable, and produced in an award-winning closed-loop process that has very low environmental impact. TENCELÔäó Lyocell fibers are known to have a luxurious sheen, soft, and breathable, ensuring long-lasting comfort. TENCELÔäó LUXE Lyocell filament, a botanic alternative to silk, is highly versatile and can be woven into fabrics with liquid-like drape and highly flattering silhouette.

Photo Download:
Please download images here.


AAPR aggregates press releases and media statements from around the world to assist our news partners with identifying and creating timely and relevant news.

All of the press releases published on this website are third-party content and AAP was not involved in the creation of it. Read the full terms.