AAP FactCheck and Meta media literacy collab

AAPR Meta August 28, 2023

AAP FactCheck and Meta media literacy collab puts disinformation in the spotlight

SYDNEY, August 28, 2023: Meta has thrown its support behind AAP FactCheck’s video education campaign unpacking common disinformation tactics.

With the aim of helping people recognise and avoid disinformation online, Meta’s third-party fact-checking partner, AAP FactCheck, enlisted its own journalists to appear in a series of simple media literacy videos to be shared across Facebook and Instagram.

Timed to run in the lead-up to both the Voice Referendum in Australia and the general election in New Zealand, it’s the third media literacy collaboration in as many years for Meta and AAP FactCheck, building on the success of the “Check The Facts” campaign, which ran in Australia in 2021 and 2022.

The latest campaign videos, scripted and shot by AAP FactCheck journalists, serve to demystify fact-checking while also highlighting how disinformation seeks to manipulate people.

“We created these videos as a way for our fact-check journalists to talk directly to the public about some important concepts, as well as common tricks used in disinformation. This is yet another way we can support people to avoid false and unreliable information,” AAP FactCheck Editor Ben James said. 

“The campaign videos are simple but authentic, sharing our genuine expertise alongside a little bit of our personalities. We embraced the casual, friendly tone of Facebook Reels to make this campaign as accessible as possible.”

The short videos revolve around scenarios staged by AAP FactCheck journalists to take the messaging of the previous campaign a step further.

The videos explain key media literacy concepts and highlight the manipulations used in disinformation, such as fear-mongering and scapegoating.

The campaign begins this week and will run across Meta’s platforms in Australia and New Zealand for 6 weeks.

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Media contacts 

AAP FactCheck Editor Ben James. 

bjames@aap.com.au

The campaign videos can be found at: 

https://www.facebook.com/AAPFactCheck

https://www.instagram.com/aapfactcheck/

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