Forrester Announces Full Conference Agenda For B2B Summit APAC 2022

PRNewswire August 29, 2022

The in-person and digital event will provide the latest research, insights, and best practices to help B2B marketing leaders drive revenue growth

SINGAPORE, Aug. 29, 2022 /PRNewswire/ — Forrester┬á(Nasdaq: FORR) today announced the full conference agenda for┬áB2B Summit APAC, to be held in Singapore, and digitally, on September 20ÔÇô21, 2022. The premier event for B2B marketing and sales leaders in the region, B2B Summit APAC will showcase ground-breaking research, models, and frameworks ÔÇö all designed with organisations’ priorities in mind ÔÇö that will drive business and fuel the revenue engine.

According to Forrester’s Marketing Survey, 2022, APAC marketing leaders are planning to prioritise growth strategies this year, including creating highly differentiated experiences, pursuing new markets and new buyers, and improving productivity. B2B Summit APAC 2022 will address these topics and also explore how B2B leaders can anticipate ever-changing buyer needs.

Noteworthy sessions include:

  • Evolving B2B Buying Behaviours In APAC: What Lies Ahead.┬áBuying behaviour has changed globally. Marketers must be prepared to adapt to these changes and deliver what their buyers demand.┬áThis session will showcase key findings from Forrester’s 2022 B2B Buying Survey to help APAC marketing leaders adapt to these changes.
  • Time Travel And Transformation: The Future Of B2B Content.┬áWhat does the future of content look like, and what can B2B organisations do to travel to that future? This session will discuss how B2B organisations can transform their content engines and deliver hyperpersonalised content experiences across the entire customer lifecycle.
  • Smarter Demand, Scalable ABM: B2B Marketing’s Next Evolution.┬áThe convergence of demand and ABM has led many marketing organisations to reconsider the need for distinct functional teams. This session will dive into how resources, planning, and capabilities must be positioned to embrace the unified future of demand marketing and ABM.
  • A Conversation With Foo Siew Ting, CMO, Greater Asia, HP Inc.┬áJoin this fireside chat spanning leadership, business, and how B2B marketing and sales leaders can drive growth and innovation in the years ahead.

B2B Summit APAC 2022 will also recognise the winners of the Return on Integration Honours and Programmes of the Year Awards for implementing solutions that aligned, advanced, and accelerated business outcomes. In addition, the inaugural Women’s Leadership Forum will feature content and networking opportunities to help APAC leaders advance their careers and unpack the issues most important to them.

In-person attendees in Singapore will have the opportunity to connect with top Forrester analysts and like-minded peers, as well as experience Forrester’s B2B Marketing Certification course. For senior marketing and sales leaders, the event will offer an executive programme ÔÇö the Executive Leadership Exchange ÔÇö to expand on the Forrester thought leadership presented at the keynotes of the conference and discuss best practices aligned to executive priorities. Attendees of the B2B Summit digital experience will have access to all conference sessions, including keynotes, track sessions, case studies, and sponsors, via the event platform.

“Current market dynamics are creating uncertainty for businesses globally,” said Frederic Giron, VP and senior research director at Forrester. “B2B marketing leaders must take the lead in fostering alignment and connectivity across the ecosystem. Forrester’s B2B Summit APAC will deliver unique, region-focused actionable guidance to enable attendees to take more impactful actions to drive growth.”


  • Register┬áto attend Forrester’s B2B Summit APAC.
  • View the full agenda┬áand speakers┬áfor B2B Summit APAC.
  • Learn┬áabout┬áB2B Summit┬áAPAC sponsorship┬áopportunities.
  • Members of the press interested in attending B2B Summit APAC can contact

About Forrester
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work ÔÇö to navigate change and put their customers at the centre of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester WaveÔäó evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients.

SOURCE Forrester

AAPR aggregates press releases and media statements from around the world to assist our news partners with identifying and creating timely and relevant news.

All of the press releases published on this website are third-party content and AAP was not involved in the creation of it. Read the full terms.